132 creators. One coordinated launch.
A coordinated creator campaign for Sapient recorded 451,288 impressions across creator posts, against a forecast of 381,600.
Launch video · starts muted
View original post on X
The challenge
Bring a coordinated wave of creator attention to Sapient’s launch on X, with a defined impression target and a focused publishing window.
The approach
The campaign brought together 132 creators, with their posts published within two hours. The case study compares the resulting creator-post impressions with the campaign’s forecast.
The outcome
Creator posts recorded 451,288 impressions against 381,600 expected. The source reports the campaign recorded 18% above target and Sapient appeared in X Today’s News for more than 12 hours.
THE REPORTED NUMBERS
- Recorded creator-post impressions
- 451,288
- Forecast creator-post impressions
- 381,600
- Creators publishing within two hours
- 132
- In X Today’s News, as reported
- 12+ hours
Reading the results
Impressions count displays of posts, rather than unique people. The forecast comparison is specific to the reported creator campaign. The featured video introduces PRAXIST Beta; its post counters are not used to calculate these impression figures.
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