132 creators. One coordinated launch.
A coordinated creator campaign for Sapient recorded 451,288 impressions across creator posts, against a forecast of 381,600.
We make AI product launches go viral on X.
We amplify your launch with creators who cover AI, putting your product in front of their audiences on X.
PLAN YOUR AI LAUNCH →01 / SELECTED WORKThe story. The distribution. The result.
Great launches.
Real momentum.
See creator amplification in action. These campaigns show the launch stories, creator activity and reported results behind four launches on X.
Build on the momentum already there.
Star.fun’s launch post grew from 60K to 229.7K views within 24 hours, building on its existing organic traction.
A founder launch that travelled.
A campaign with 30 creators recorded 176,059 creator-post impressions. Separately, Rene’s launch post reached more than 1.116 million views.
An AI launch. 710K impressions.
ANTSEED introduced its AI inference marketplace with a launch video shared by Amos Meiri on X. The launch post recorded 710K impressions.
Campaign-reported results, with measurement context in each case study.
DELIVERED OVER 100+ LAUNCHES FOR:
02 / WHAT WE AMPLIFYNew products. New features. More people paying attention.
Give your launch
a bigger audience.
Launching a product, shipping a feature or promoting a video? We help you reach more people on X through creators who cover AI.
- NEW PRODUCTS
Launch your AI product.
Get your product in front of people who follow AI. We coordinate creators to amplify your announcement and introduce it to their audiences on X.
For your first public launch - PRODUCT UPDATES
Get your update noticed.
Give people a reason to take another look. We help creators share what’s new, who it helps and why it’s worth trying.
For new features and major releases - EXISTING LAUNCH POSTS
Take your video further.
Already hit publish? We can amplify your existing launch video or announcement through AI creators, helping it reach people beyond your own followers.
For videos and announcements already on X
03 / HOW IT WORKSFrom your brief to launch day.
You build it.
We get people talking.
We work with creators who cover AI to amplify your launch on X. You bring the product and the announcement. We handle creator coordination and campaign reporting.
Tell us what you’re launching.
Share your product, audience, launch date and announcement or video. Together, we agree on the message and what success should look like.
We coordinate the creators.
We brief creators who cover AI and coordinate their posts around your launch, putting your product in front of their audiences on X.
See the results.
Get a clear report on the campaign’s views and impressions. We report creator posts and your launch post separately, so you know what each number means.
04 / GOOD QUESTIONSThe plan is clearer. What else is on your mind?
Before we
take over.
A few details, then let's talk about your AI launch.
How does TAKEOVER help an AI launch go viral on X?
We coordinate creators who cover AI to post about your product around your launch. Their posts introduce it to their audiences, giving people more ways to discover your announcement beyond your own account.
Who are the AI creators you work with?
They are human content creators who publish about AI tools, products and developments on X. “AI” describes what they cover. They share your launch with people who follow them for AI content.
Is TAKEOVER a fit for my AI product?
We work with AI founders and product teams launching a new product, releasing a feature or promoting an existing announcement. Tell us what your product does and who it is for so we can discuss how a creator campaign would support your launch.
Can you amplify a video or post we have already published?
Yes. Share the original X post or launch video, the audience you want to reach and your goals. We can plan creator activity around the existing announcement; you do not need to start with a new post.
What do you need from us before launch?
Bring your product link, announcement or video, intended audience, launch date and goals. A clear explanation of what the product does and why someone should try it helps us brief creators on the story you want to share.
What does TAKEOVER handle during the campaign?
We handle creator briefing, coordinate their posts around your launch and report the results. Your team provides the product information and launch assets, while we manage the creator amplification on X.
How do you measure campaign performance?
We report views and impressions for creator posts and your original launch post separately. That makes it clear which posts the numbers describe. Views and impressions count post exposure rather than unique people, and your launch post can also attract organic views.
How do we get started?
Send your product link, launch date and goals through our contact page, or book a 30-minute call there. You can also email [email protected]. We will use that first conversation to discuss the product, the audience and the campaign.
YOUR NEXT AI LAUNCHReady to go
LET'S TALKReady to go
viral on X?
Bring your AI product. Let's get AI creators talking.