A founder launch that travelled.
A campaign with 30 creators recorded 176,059 creator-post impressions. Separately, Rene’s launch post reached more than 1.116 million views.
Launch video · starts muted
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The challenge
Bring creator attention to Rene’s launch while keeping the campaign’s messaging consistent through a draft-review step.
The approach
Thirty creators participated, with drafts reviewed before publication. The case study records creator-post impressions separately from the launch post’s performance.
The outcome
Creator posts recorded 176,059 impressions, while the launch post reached 1,116,000+ views and 1,300+ bookmarks. The source also reports two global trending appearances and 900+ new followers for the founder.
THE REPORTED NUMBERS
- Launch-post views
- 1,116,000+
- Impressions across creator posts
- 176,059
- Participating creators
- 30
- Launch-post bookmarks
- 1,300+
Reading the results
Launch-post views and creator-post impressions are different measures and are not added together here. The original case study reports these results; it does not establish that every launch view or new follower came from the creator campaign.
HAVE A LAUNCH IN MIND?